Small Biz Live! is a new series of business radio shows hosted by Richard Heathcote (Voice Over Artist), Luke Carthy (Mint Marketing) and Neil Humphrey (Studio Maximus). We talk about marketing, design and branding, audio multimedia and general business & technology chat.
Depending on your browser, you can download these podcasts by right-clicking the ‘play episode’ link below & download to your desktop to play the episodes locally within your default media player. Or by clicking the ‘subscribe with iTunes’ image (below), you can launch and subscribe for free to these podcasts with iTunes, to receive them automatically as new episodes go live.
If you like what you hear in these podcasts, please forward the link on to a friend or colleague so they can also benefit. For more information on what podcasts are and how they could inject a contemporary edge into your marketing strategy, then please see the section on ‘Podcast Production‘.
Episode 13 – “Steve Jobs Steps Down, Specialist Vs Generalist, And Is Mobile Broadband As Good As Fixed Line?”(50min 02)
In this 13th episode, we discuss Steve Jobs’ recent stepping down as Apple CEO and it’s ramifications. Are you a specialist or a generalist? Also, we look at advances in mobile broadband – how does it compare against fixed line broadband. Is it actually better?
Episode 12 – “Theo Paphitis Boosted My Marketing, Is Klout Valid At All? And How To Win New Business Without Business Networking”(33min 52)
In this 12th episode, I reveal how Theo Paphitis from Dragon’s Den helped boost my marketing for me for free, we also discuss the validity of social media scorer Klout. And Luke tells us how being forced to not travel for a while hasn’t remotely affected his sales. If anything, it’s improved!
Episode 11 – “Goodbye Yellow Pages-Hello Online. The Digital Death Knell of NOTW. And An Apprentice Lesson In Branding”(38min 32)
In this 11th episode, we’re looking at Yell’s announcement that they’re planning to ditch the book version of Yellow Pages. Also we say goodbye to the News Of The World after the phone hacking scandal, and how modern technology aided in its demise. Also, The Apprentice gives us a good lesson in branding.
Episode 10 – “Google+ – Will It Be A Facebook Contender? And Gamification In Business”(1hr 0min 52)
In this 10th episode, we look at Google’s new Plus project, a social networking/communications tool. Will it be a Facebook contender, or even, killer? It’s now in limited beta. We’re also talking to Matt Purser from Edgeward, about his experiences of ‘gamification’ in business.
Episode 9 – “Playbook, It’s Place In The Market, with Expert Rob Williams, and Hacking – its implications for small business”(43min 04)
In this 9th episode, we revisit, as promised, RIM’s Playbook and where it is in the market compared to other brands. We discuss this with expert Rob Williams to get his official verdict. We’re also looking at hacking, and how it affects the average small business. Also, we geek-gasm over MiFi’s.
Episode 8 – “Happy Birthday Email! 40 Years On, Will It Last? RIM Launches Playbook”(33min 10)
In this 8th episode, we’re celebrating the 40th birthday of Email! We also shall explore how and if it will be used ongoing with the rise of other methods of communication. Will it stand the test of time? We also talk about RIM’s recent announcement of the Playbook, and a day later, their dramatic drop in share prices and profits. Are RIM in trouble? Will the Playbook be their saving grace?
Episode 7 – “Who Do You Trust? Business Networking Apps. Releasing The Lion!”(50min 56)
In this 7th episode, we ask Who Do You Trust? when seeking advice, help, support and when buying from potential suppliers. The latest apps for bridging the gap between offline and online business networking. Plus, we’re looking at the latest news from Apple after the Keynote address at the WWDC event in San Francisco this week.
Episode 6 – “The Power Of Choice; Why Less is More. Plus The State Of UK Customer Service”(48min 47)
In this 6th episode, we talk about the ‘power of choice’, and why by offering less products, it actually makes it easier for your customers to buy, therefore making more sales. Crazy but true. We’re also looking at the state of the UK’s customer service levels; why are some so amazing, and some so terrible! We explore these issues in detail, with our SPECIAL GUEST Danny Slevin from Objective Eye.
Episode 5 – “Ash Cloud – Is Business Travel Essential? Google Wallet News, 4G Internet On Trial In UK, And Even More Sausage News!”(41min 38)
In this 5th episode, we talk about business travel disruption due to the ash cloud – with the amount of money lost, is all business travel really essential, or can we utilise technology better? Is the cost of travel also a factor to use technology more? Also, we’re looking at the launch of Google Wallet, relating it to a previous episode talking about NFC (Near Field Communication). Plus the news that BT in partnership with Everything Anywhere are trialling 4G internet for rural domestic users.
Episode 4 – “Tactile Marketing, The Death Of The Business Card, and do Digital Products Still Have High Perceived Value?” (39min 42)
In this 4th episode, we’re talking about tactile marketing, and how important it still is for businesses to get it right, for not much money. We also discuss the perceived value of digital products in this modern technological world – do they still have as much value if you can’t see/feel anything tangible? Also, is the business card dead? Decide for yourself.
Episode 3 – “Skype Is Sold, The Paperless Office, Guerilla Marketing, & How To Get Paid Quicker” (39min 58)
In this 3rd episode, we’re talking about Skype’s recent BIG sale to Microsoft, The paperless office and the revolution of ‘e-ink’, a recent Guerilla Marketing technique from Neil, and Luke tells us how to get paid quicker. Something we all could do with at times!
Episode 2 – “Need a logo when starting a biz? – StartUpBritain thinks so. Attributes for doing business in the 21st Century, and Near Field Communication: The next big thing?” (41min 20)
In this 2nd episode, we’re talking about whether you need a logo or not when you start a business. Plus, what are the attributes for doing business in the 21st Century? Also, Near Field Communication – what is it, and is it the next big thing?
Episode 1 – “Twitter of the Future/Cloud Crisis/QR Codes & Recession? Still?” (35min 44)
In this episode, we discuss: Twitter – Will it replace SMS?, Effective QR Code execution, Nokia in trouble, Sony and Amazon’s Cloud and network outages, and How is the recession still affecting small businesses. Plus, the amazing things you can do with a warm sausage!