Seth Godin – This Is Broken

If you’ve ever wondered to yourself how daft some signs, inventions, tools, procedures were, how over-engineered a solution has become, then this video will certainly strike a chord with you. We live in a world of daftness most of the time, where simpler solutions exist but are never implemented for various reasons. In this video,…

Morgan Spurlock At TED: Hidden But Influential Brand Marketing

I watched this TED talk today, which Morgan Spurlock was presenting. It is a fascinating insight into the world of branding, how it can be achieved, and potentially manipulated, in turn, manipulating us, the consumer! Morgan is a highly engaging speaker, who has produced several documentaries; his most famous, for me, was called ‘Supersize Me’,…