I watched this TED talk today, which Morgan Spurlock was presenting. It is a fascinating insight into the world of branding, how it can be achieved, and potentially manipulated, in turn, manipulating us, the consumer!

Morgan is a highly engaging speaker, who has produced several documentaries; his most famous, for me, was called ‘Supersize Me’, in which he showed the effects on the human body of eating McDonalds 3 times a day for 30 days. It’s a documentary I certainly recommend watching, the contents are quite unbelievable – in more ways than one!

Anyway, on with the video.