A recent advert for Allied Irish Bank, AIB, was shot entirely on an iPhone 5 in Dublin.
The content of the advert talks about mobile technologies, so it’s rather fitting that technology has moved at such a pace that it makes it possible for this to be done on a mobile phone at all.
Granted, this footage will have been tweaked in the edit and graded to make it a bit sexier I’m sure, but, without having been told, I wouldn’t have known it was shot on a phone.
The power of technology.
As long as people don’t start using a Speak N Spell for voiceovers I’m ok with it!