In a report published by WARC recently, it found that in the 3rd quarter of 2017, mobile advertising in its various forms outweighed traditional TV advertising for the first time ever; with almost one in four pounds spent on advertising going to mobile. That’s quite big news! Now of course, they do go on to state…
mobile
Top 7 Apps To Get You Through Your Workday
The sheer choice of apps, websites and online productivity tools of various sorts designed to help us with our daily tasks, is immense. So it’s unsurprising to find that it can be a little overwhelming to work out which are the best to use. So I’ve decided to compile a short list of my favourites; the ones I tend to use…
Project Cast Study – GSMA Europe
Sometime last year I was commissioned to voice a project for the GSMA. The GSM Association (GSMA) is an association of mobile operators and related companies devoted to supporting the standardising, deployment and promotion of the GSM mobile telephone system – Wikipedia It was to highlight some of the new technologies available and in the pipeline to show how…
This TV Advert Was Shot On An iPhone 5
A recent advert for Allied Irish Bank, AIB, was shot entirely on an iPhone 5 in Dublin. The content of the advert talks about mobile technologies, so it’s rather fitting that technology has moved at such a pace that it makes it possible for this to be done on a mobile phone at all. Granted,…