Sometime last year I was commissioned to voice a project for the GSMA. The GSM Association (GSMA) is an association of mobile operators and related companies devoted to supporting the standardising, deployment and promotion of the GSM mobile telephone system – Wikipedia It was to highlight some of the new technologies available and in the pipeline to show how…
tech
Tactile Marketing, Death Of The Business Card, and the Perceived Value of Digital Products
Small Biz Live episode 4 has been released, and this week we’re talking about tactile marketing, the importance of having tangible marketing literature, including good quality business cards. Also, talking about what many people claim ‘is the business card dead’? Plus, do digital products have the same perceived value as physical products in this modern…