The Small Biz Live episode 6 has gone live, talking about the power of choice, why less choice generates more sales. We also have a special guest in the form of Danny Slevin from Objective Eye, a competitor-research company, (for the uninitiated, it’s also known as ‘mystery shopping’), who we will be talking to about…
small biz live
Tactile Marketing, Death Of The Business Card, and the Perceived Value of Digital Products
Small Biz Live episode 4 has been released, and this week we’re talking about tactile marketing, the importance of having tangible marketing literature, including good quality business cards. Also, talking about what many people claim ‘is the business card dead’? Plus, do digital products have the same perceived value as physical products in this modern…