Pronunciation Is Everything

It’s amazing how your mind tells you you’re hearing something completely different, even though you’re not – which goes to show that clear pronunciation and annunciation is absolutely key to getting your message across if you take a look at the below video! It’s a great little commercial for KMart in the US, and by…

Puss In Boots, Old Spice And Good Marketing

I stumbled across this video on YouTube the other day; a trailer for the film Puss In Boots (a spin-off from Shrek), but it’s done in a rather unusual way; it’s an homage to the now-famous Old Spice ads. You know the ones – if I say “I’m on a horse” you’ll know exactly what…