A few days ago, BBC News online released a video article talking about the world of movie trailer voiceovers, and how it’s a field dominated by men. And it is. For so many years, the typical ultra-deep gravelly tones such as the late great Don LaFontaine adorned pretty much every major Hollywood movie trailer going!…
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The Imminent Arrival Of The iPad 3
Or….whatever they end up calling it! There have been rumours of it being called the 2S in line with the current iPhone. It all depends on how much of a revamp this model of iPad has had. I must say, I’m an iPad fan; I use mine every day for many different jobs. Not only…
What Is Your USP?
This morning I was at a business networking meeting, and the guest speaker owned a marketing company. The talk revolved around a few areas, one of which was the age-old topic of what is your USP (Unique Selling Point for the uninitiated)? And how by narrowing down what type of business you target, how in…