A Man’s World For Movie Trailers

A few days ago, BBC News online released a video article talking about the world of movie trailer voiceovers, and how it’s a field dominated by men. And it is. For so many years, the typical ultra-deep gravelly tones such as the late great Don LaFontaine adorned pretty much every major Hollywood movie trailer going!…

What Is Your USP?

This morning I was at a business networking meeting, and the guest speaker owned a marketing company. The talk revolved around a few areas, one of which was the age-old topic of what is your USP (Unique Selling Point for the uninitiated)? And how by narrowing down what type of business you target, how in…